Matthew Smith x Elite Insurance Partners

The Short Version

I don’t just make content — I build the machine that makes content.

I’m Matthew Smith — a commercial photographer, videographer, and creative director with 8+ years scaling a six-figure production business through storytelling, paid media, and AI-powered workflows.

I hold a B.S. in Graphic Design & Photography from John Brown University. I’ve shot campaigns for Lowe’s, Blue Cross Blue Shield, Sam’s Club, and UCLA Health. I’ve been featured in Men’s Journal, Outside, and Country Living Magazine. I fly drones. I run ads. I speak AI.

Everything EIP needs for this role already exists in my toolkit.

COMMERCIAL WORK

Why This Role, Why Me

Three pillars that make me the right hire

I Produce. Fully.

From pre-production to final cut — I script, direct, shoot, and edit. I’ve built entire content engines for commercial clients using professional cameras, studio lighting, and audio setups. Not a “creative” who hands off to an editor — I own every frame.

Adobe Premiere · After Effects · FAA Part 107

AI Is Not a Buzzword to Me

I actively use Runway, Midjourney, ElevenLabs, Claude, Ideogram, Nano Banana, and Photoshop Generative AI in my production workflow — not to replace craft, but to massively scale output. I blend AI-generated assets with real footage seamlessly.

Runway · ElevenLabs · Midjourney · Claude

I Think in Performance

Every piece of content I make has a distribution strategy. I’ve managed $100K+ in Meta and Google ad spend, built CRM automation, and tracked conversion — so I design assets for TikTok, YouTube, Meta, and paid channels with results in mind from frame one.

Meta Ads · Google Ads · GA4 · Zapier

AI Toolkit

AI isn’t my future — it’s my workflow

I don’t read about AI tools — I use them in production, weekly. Here’s my active stack. Each one integrated into real deliverables, not demos.

Runway Gen-3

Midjourney

ElevenLabs

Claude (Anthropic)

Ideogram

Nano Banana

Photoshop Gen AI

AI + Real Footage = Scale

I blend generative video and AI voiceover into real production footage to multiply output without multiplying budget. What used to take a full crew day can now launch in hours — with no compromise on brand quality.

Always Testing, Always Shipping

EIP mentioned experimenting with new AI formats — that’s my default mode. I run structured A/B tests on creative, track performance, and iterate fast. I treat content like a product: hypothesis → build → measure → improve.

Role Alignment

What EIP needs vs. what I bring

EIP Requirement

Matthew’s Answer

3–6+ years professional video & multimedia design

✓8+ years running a full-service production company

Hands-on camera operation & production

✓Commercial shoots for Lowe’s, BCBS, UCLA Health, Sam’s Club + FAA Part 107 drone license

Adobe Premiere Pro (AE, PS, AI a plus)

✓Full Adobe Creative Suite daily user — including professional retouching at Kohler Co.

Generative AI tools: HeyGen, Creatify, ElevenLabs

✓Active stack: Runway, ElevenLabs, Midjourney, Claude, Ideogram, Nano Banana, PS Gen AI

Social-first video & platform optimization

✓Managed $100K+ in Meta & Google ads; deep knowledge of TikTok, YouTube, Meta specs

Manage multiple projects & tight deadlines

✓Sole operator of two production brands, managing clients, contractors, and workflows simultaneously

Strong graphic design fundamentals

✓B.S. Graphic Design & Photography — JBU Photographer of the Year 2009 & 2010

Clients & Publications

Lowe’s Blue Cross Blue Shield Sam’s Club UCLA Health Men’s Journal Outside Magazine Yahoo! Travel Country Living Instagram Blog Kohler Co. Hudson’s Bay Kobalt Tools Lowe’s Blue Cross Blue Shield Sam’s Club UCLA Health Men’s Journal Outside Magazine Yahoo! Travel Country Living Instagram Blog Kohler Co. Hudson’s Bay Kobalt Tools

Let’s Talk

Ready to build something great for EIP

Camera-ready, AI-powered, and performance-obsessed.

✉ matthew@thematthewsmith.com View Portfolio ↗ LinkedIn ↗

(515) 231-8344